Celanese Micromax™ Brand for Microcircuit and Component Materials Products
“Micromax™ aims to be the leading brand for electronic thick film inks, pastes, and ceramic tapes,” said Tim Chang, Micromax Global Business Leader. “The new brand name won’t impact on our offerings or how we work with customers - high-quality products, exceptional customer service, and broad-based expertise remain the same – it will simply be faster and easier to identify our offerings.”
Micromax™ serves to organize nearly 800 products under a single cohesive brand and simplify how distributors and customers identify and specify their preferred products.
The familiar products under the Micromax™ brand are exactly the same as those under the DuPont legacy brands:
- GreenTape™, which will now be known as Micromax® GreenTape™
- Heatel™, which becomes Micromax® Heatel™
- Intexar™ which becomes Micromax® Intexar™
- Fodel™ which becomes Micromax® Fodel™
Micromax™ products enable extremely customized solutions because they are tailored in close partnership with clients to deliver the desired solution. With extensive knowledge of materials science and a breadth of electronics experience, the Micromax® team helps customers imagine what others don’t, test what others can’t, and deliver true innovation that can positively change markets and improve our world.
About Micromax™
Micromax™ is a leading brand of printable, stretchable, and moldable functional thick film inks, pastes and ceramic tapes. Micromax® brand products are utilized for circuitry, interconnection and packaging of electronic devices in automotive, passive components, telecom, consumer electronics, healthcare and military applications featuring properties such as enhanced circuit density, improved thermal management, higher reliability and other critical functionality. Micromax® represents over 60 years of experience in the development, manufacture and sale of specialized electronic materials, and offers leading global customer support and product quality and consistency